Beachwaver's Haircare Collection Launch Party!

Beachwaver.com hosted a 24-hour live stream on June 5, which featured product tips and tricks, live demos, and much more! The livestream ended with the launch event at The J. Parker, a lakefront Chicago rooftop! The launch received attention from national and local press and influencers, as well as Beachwaver fans!

The Founders of Beachwaver Co., celebrity hairstylist Sarah Potempa, Erin Potempa-Wall and Emily Potempa, hosted a panel and Q&A session for attendees, which was moderated by People Magazine editor, Zoe Ruderman. Guests also ate, drank, and shopped B. Bungalow, Beachwaver’s lifestyle boutique!